We are in Piemonte, in the province of Cuneo. Roero is that section of land located to the north of Alba, on the left bank of the river Tanaro, between the plain of Carmagnola and the low hills of Asti.

As in many other areas of Piemonte, wine production in Roero has a millennial history: wine production has developed, in fact, since before the arrival of the Romans, until the presence of the Liguri, thanks probably to the influence of the Etruscans, and extends with ever increasing intensity up to the present day.

Nevertheless, compared to other neighbouring wine-growing areas, Roero is characterized by a remarkable variety of landscapes with woods and orchards present next to the vines. One of the elements that characterize the landscape of Roero are the Rocche, steep slopes that cut the territory from the South-West to the North-East, from Pocapaglia to Montà, dividing the continental gravel and fluvial clay based soils from those of marine origin, where the vine finds its ideal conditions.

In June 2014 the wine-producing landscapes of Roero, along with those of Langhe and Monferrato, were declared a UNESCO World Heritage site since «they are an outstanding living testimony to the historical tradition of the cultivation of grapes, of the wine-producing processes, of a social, rural context, and of an economic fabric based on the culture of wine».

The Roero DOCG area covers the entire administravtive territory of the municipalities of Canale, Corneliano d’Alba, Piobesi d’Alba and Vezza d’Alba, and part of those of Baldissero d’Alba, Castagnito, Castellinaldo, Govone, Guarene, Magliano Alfieri, Montà, Montaldo Roero, Monteu Roero, Monticello d’Alba, Pocapaglia, Priocca, S.Vittoria d’Alba, S.Stefano Roero and Sommariva Perno.