Present since ancient times in the territory of Roero, wine production is one of the main components of the culture and daily life in this region, whose landscape has been transformed and shaped by the presence of vines.

Since always accompanied with other agricultural production, the winegrowing and production in recent decades has become one of the cornerstones of the local economy and at the same time the main ambassador of this area for outside its borders, thanks to the quality of the wines produced and to the international success that has followed.

Roero and Roero Arneis in this way manage to transmit, through the indispensable bond with the territory, the charm and the taste of these hills, causing them to become a place known and appreciated by all lovers of food and wine and wine tourism.

Roero and Roero Arneis are the wines that interpret most authentically the terroir of Roero.